Ampalaya Farming: Meet Jonard, he only had 2,000SQM of land to start with and transformed it to 8 Hectares ampalaya farm “Ang gabi, gawin nating araw.” Let’s work at night as if it were still day, Jonard tells us. Before farming, his wife was a factory worker and he was a laborer. They couldn’t make ends meet. With a land as small as 1/8th hectare and a lot of perseverance and hard work, they were able to send their kids to school. Jonard Octat is one of East West Seeds' Farmer Heroes in 2017. Agribusiness How It Works Philippines. Agriculture and Agribusiness opportunities for the Overseas Filipino Worker (OFW) and their families. Instruct. Inspire. Succeed.